Hi, I’m Ternicia Odom

Leader, Mentor, and Professor

I help companies turn ambitious goals into reality. Over 15 years, I’ve built marketing organizations from the ground up, scaled teams across continents, and crafted marketing transformation strategies for some of the world’s fastest-growing companies.

My superpower? Seeing around corners. I translate complexity into clarity—whether that’s designing GTM infrastructure for a new market, coaching leaders through pivotal growth moments, or aligning fragmented teams around a unified program strategy.

I believe great marketing happens at the intersection of rigor and imagination. I’ve spent my career proving that data-driven discipline and creative boldness aren’t opposites—they’re partners.

When I’m not building the next chapter for a brand, you’ll find me mentoring emerging talent or plotting my next adventure with my 8-year-old Shih Tzu, who runs our household with an iron paw.

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