Thought the marketing generalist was extinct?
Think again
I'm an Executive Marketing Leader with the range of a generalist and the rigor of an operator. I build integrated go-to-market strategies, align marketing infrastructure with business priorities, and unlock growth across global regions and teams. I thrive at the intersection of creativity and execution, where strategic insight, innovation, and operational excellence converge to drive meaningful results.
I help brands launch and grow by building GTM strategies that work, connecting the right message, team, and timing to drive real results.
GTM Strategy Expert
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![GTM Strategy Intuit Mailchimp Reseller Program]()
Intuit Partner Program
At Intuit Mailchimp, I led the modernization of the company’s partner program by redesigning the go-to-market strategy to better support agency growth and acquisition. I introduced new sales enablement frameworks, streamlined onboarding, and built scalable education tracks - leveraging AI - that aligned with evolving market needs.
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![GTM Lead - Amazon's AI Self-Service Marketplace]()
Amazon Creative Studio
At Amazon, I led the GTM strategy and marketing operations for Amazon Creative Studio, driving global rollout and localization across 9 priority markets: North America, EU5, and China. I led regional teams to tailor messaging, streamline adoption, and scale creative solutions that met diverse advertiser needs.
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![Ads Marketing Consultant]()
Netflix Advertising Marketecture
At Netflix, I helped shape the foundational marketecture for Netflix Ads, translating complex ad tech capabilities into clear, scalable narratives. I led cross-functional teams and agency partnerships to align product, sales, and marketing around a unified value proposition for global brand and agency partners in year 1.
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![GTM Tech PartnershipOwner]()
WIx x Intuit Mailchimp
As the GTM lead for Mailchimp’s new tech partnership with Wix, I led the integrated launch strategy, positioning, and enablement plan to drive adoption across shared user bases. I led across product, partnerships, and marketing teams to ensure a seamless rollout that showcased the value of the integration for small business growth.
Full-funnel Brand Campaigns
As a full-stack Marketer, I’ve had the luxury of leading cross-functional teams in developing bespoke, full-funnel brand campaigns for Fortune 500 advertisers. I oversaw creative strategy, production, and execution, balancing data-driven insights with bold storytelling to drive measurable impact. My role bridges client vision with the media ecosystem to deliver first-of-their-kind brand experiences.
