Girls Who Run - Adidas x Amazon

BRIEF

Believing every girl should have access to sport and the lifelong benefits it provides, we were tasked to help create an advertising campaign on Amazon that will empower girls to unlock limitless potential through running and education by supporting the Girls on the Run charity.

ROLE

As General Manager, I'm tasked with leading unique advertising experiences and partnerships that are impactful and memorable for years to come. This campaign was just that - one of the first charity-themed advertising campaigns that empowered over 200K girls WW. This specific campaign was used as a prototype for similar philanthropic ad initiatives for years to come. I led the creative marketing strategy, digital user journey, and internal partnerships (e.g. AmazonSmile) to help showcase the power of sport and limitless potential.